THE PLASMIC RESOURCE LIBRARY
Better questions.
Smarter marketing.
Practical tools, honest assessments and useful guides to help you find opportunities, make clearer decisions and get more from your marketing.
Created by David McLean. Choose a resource, get a fresh perspective and put it to work.
Start with a useful answer.
01 / FIND YOUR GROWTH OPPORTUNITY
Where is your next growth opportunity?
Take the Revenue Growth Opportunity Assessment to explore what could be limiting growth and where to focus first.
02 / PUT AI PRODUCTIVITY INTO NUMBERS
What could AI give back to your working week?
Our recruitment earnings calculator explores the time you could save on repetitive work and what that might mean for your earning potential.
EXPLORE THE LIBRARY
Tools & assessments.
Find a starting point for your next decision.
Business Growth Marketing ScoreAssess your growth strengths, gaps and priorities.Explore resource →
Request a Free Marketing AuditApply for a personalised audit and action plan.Explore resource →
Guides & ebooks.
Browse the library. Some guides ask for your details before download.
15 Digital Marketing ExamplesFind inspiration for your next campaign.Explore resource →
21 Digital Marketing ToolsExplore software that can support your marketing.Explore resource →
5 Essential Marketing TipsPractical ideas for small business marketing.Explore resource →
The 4 Pillars of Smarter MarketingA framework for clearer marketing priorities.Explore resource →
IDEAS / LEARNING / YOUR NEXT STEP
Keep your thinking moving.
Ready to start your own business?Explore your strengths, gaps and next steps.Explore resource →
Want more structured support? Explore Founders’ Hub →
Founders’ Hub is a separate paid resource.
Small improvements.
Meaningful potential.
Use the Business Growth Opportunity Calculator to explore how changes in conversion could affect revenue.
Enter your current numbers and compare a possible improvement. Results are illustrative estimates, rather than a forecast or guarantee.
Business Growth Opportunity Calculator
See how small improvements in conversion could create significant additional revenue for your business.
Compare the cost of
marketing leadership.
Use the Fractional CMO Cost Comparison Calculator to explore different approaches to senior marketing support.
This is an illustrative comparison. Actual scope and fees depend on your business and the support you need.
Fractional CMO Cost Comparison Calculator
Discover how much you could save while still accessing senior-level marketing leadership.