DAVID McLEAN + AI AGENTS
Your marketing team.
£500 a month.
The strategy, creativity and execution you’d expect from a £2k-a-month agency. Delivered by me, with AI agents multiplying what I can get done.
I’m David, your hands-on marketing partner. You get one person who knows your business, backed by the tools to move it forward.
A DIFFERENT WAY TO GET MARKETING DONE
Agency capability.
One person you know by name.
You need campaigns launched, emails written, ads improved and a website that converts. I bring those disciplines together as your embedded marketing partner, working alongside your business or as your external marketing team.
My expertise sets the direction. AI agents increase the output. You benefit from a lower monthly fee.
01 ↗
Email that earns its place.
Campaigns, customer journeys and automated flows that turn your list into repeat business. From the idea and copy through to build, testing and optimisation.
Email marketing · Klaviyo · Lifecycle
02 ◎
Ads with a commercial purpose.
Campaign planning, persuasive creative and landing-page alignment. I help you reach the right people and keep improving what happens after the click.
Paid advertising · Creative · Testing
03 ◇
Turn interest into enquiries.
Sharper messaging, stronger pages and useful content. I find where people lose interest and make the next step clearer, simpler and easier to take.
Conversion · Websites · Content
HI, I’M DAVID
A real person.
Personally invested.
You’ll work directly with me. I’ll learn your business, challenge the brief when it needs it and make sure the work gets done.
I’ve run launches, built email journeys and worked across ecommerce, paid campaigns and conversion. Now I use AI agents to take time-consuming research, drafting and production further, faster.
I set the strategy, shape the message and review the output. You get my judgement and accountability throughout.
Based in Bournemouth. Working with ambitious businesses wherever they are.
David McLean
Your marketing partner · Bournemouth
HOW THE WORK HAPPENS
One clear plan.
A lot more momentum.
01 / Get the diagnosis right.
We look at your goals, your customers and the biggest gap in your marketing. I recommend where to focus first.
02 / Put the agents to work.
I direct AI agents across research, ideas, copy and production, then edit, refine and check the work against your brand.
03 / Launch, learn, improve.
We agree priorities, put the work live with your approval and review the results. Next month’s plan builds on what we learn.
YOUR HUMAN + AI MARKETING TEAM
Senior thinking.
More doing.
Think of me as the marketing lead inside your business, with a flexible production team at my fingertips.
The agents help me explore more options, move through routine tasks and accelerate delivery. I decide what matters, what’s right for your audience and what’s ready to go.
You speak to me. I stay accountable.
THE WORKING MODEL
David McLean
Strategy · Decisions · Creative direction · Quality control
↓
RESEARCH AGENTS
Audience insights, competitor research, useful angles.
CONTENT AGENTS
Drafts, variations, campaign ideas and production support.
OPTIMISATION AGENTS
Analysis, testing ideas and opportunities to improve.
Every workstream directed and reviewed by me.
A SIMPLE MONTHLY PARTNERSHIP
Put your marketing
in motion.
An agency-style service, built around the work your business needs most.
We agree a practical monthly plan across email, advertising, content and conversion. I focus the available capacity on the priorities most likely to move you forward.
Bring me in as your external marketing partner or let me slot into your existing team.
The £2,000 comparison describes the level of service I aim to provide. Your deliverables and priorities are agreed together.
YOUR MARKETING PARTNER
£500
per month
One relationship. Joined-up marketing.
A clear monthly plan
Hands-on implementation
AI-assisted research and production
Direct access to me
Performance review and next steps
Advertising spend and paid third-party tools are additional. Scope, access and timelines agreed before we start.
EXPERIENCE BEHIND THE TOOLS
Commercial experience.
Human judgement.
I bring hands-on campaign experience to the partnership. The agents help with execution. Knowing what to ask them to do comes from doing the work.
ELLIOT BROWN / CHROMATIC COLLECTION
£30,690
Launch revenue in the first couple of hours.
62 watches sold at full price. A coordinated email launch with VIP early access, audience segmentation and a sequence of messages before and after launch.
A past campaign I worked on. Every business, audience and campaign is different.
A FEW THINGS YOU MIGHT BE WONDERING
Let’s make it clear.
How can it cost £500 a month?
AI agents reduce the time spent on research, drafting and repetitive production. I use that efficiency to offer a broad marketing partnership at a lower fee while staying hands-on with strategy and quality.
Do I get every service every month?
We agree the priorities and deliverables together. The plan can draw on email, paid ads, content and conversion work, with effort directed where it will help most.
Who will I actually deal with?
Me, David. I’m your point of contact and I direct and review the work.
Is ad spend included?
The £500 is the service fee. Media budgets and any paid tools or external production are agreed separately.
What happens first?
We have a conversation about your business, your current marketing and what you want to achieve. I’ll explain where I can help and we’ll agree the scope before you commit.
YOUR NEXT CHAPTER STARTS WITH A CONVERSATION
Let’s get your
marketing moving.
Tell me where you are, where you want to get to and what’s getting in the way.
I’ll give you an honest view of how I can help, what I’d focus on first and what a £500 monthly partnership could look like for your business.
David McLean
Plasmic Marketing
