Are you wondering whether you need a marketing content strategy? It’s a good question, and one we are going to answer in this post. Content has become key to good marketing in this day and age. So it stands to reason that having a decent strategy can only be a good thing. Let’s get started taking a closer look at this and what you need to consider.
What is a marketing content strategy?
In short, it’s having a planned and methodical approach to creating your content that ensures it all works together. You can just create content at random. But that’s never going to be the best approach.
If you have a proper plan and strategy, your content will be more effective and get better results.
The importance of keyword research
An integral part of a good content strategy is good keyword research. This needs to be thorough and well planned out. For example, here at Plasmic Marketing, we conduct research that identifies the key areas for content for your business. Particularly if you have a strong niche to focus on, this works wonders.
We then start to group keywords together to create topic clusters. We can then use these topic clusters to produce more strategic, grouped content that starts to work together much more effectively than individual pieces of content done in silo.
This is a key component of your marketing content strategy that you should aim to get right. When done well, it can achieve much better results than traditional methods. You’ll see better organic listings in Google, leading to more traffic to your website.
Consider your competition
When planning your marketing content strategy, competition is key. Remember that Google Ads are based on an auction-system. In Google’s organic listings, you’re fighting everyone else to get on the first page.
This means that you need to get strategic about the keywords that your content targets. You can’t just go for the best keywords. Competition for these will be extremely fierce. And it’s going to be dominated by the big industry players with massive budgets.
So you need to target the keywords that have much less traffic. We’ve had great success focusing on keywords with only 20-30 searches a month. The competition for these is much less aggressive. But the real bonus is that if you select these longer-tail keywords well, they’re more relevant for your business. Meaning that the traffic from them will be more targeted. You only need one or two searches from these keywords to convert into paying customers. Multiply that across 20 or 30 well targeted strategic niche keywords. You’ve suddenly got yourself 20 new customers!