Should you hire a Marketing Automation Consultant? In this blog post we discuss this important question, and try and provide you with the answer. Read on to find out more.
If you are currently working on Marketing Automation, you no doubt have many questions about it. But one key question will be whether to hire a Marketing Automation Consultant.
This is a good question. You might feel that you can take the hit and learn it yourself. Certainly some platforms and software for marketing automation is pretty easy to learn. But some more sophisticated systems can have a steep learning curve. This could mean that hiring a specialist is the better way to go. So what’s the answer?
How much time do you have?
One key consideration is how much time you have. Marketing Automation can be one of the most time-intensive marketing disciplines. To do it well, you need lots of high-quality content. And this takes times to produce. So ask yourself how many hours you can spare right now for this?
Remember that a Marketing Automation Consultant will be able to get things done much quicker than you can. They will be experienced in using the platforms and software. And this means they know all the shortcuts and don’t have the spend time learning how to set everything up. They can just very quickly get into the more advanced areas of marketing automation. Such as creating great nurturing sequences that start converting your leads into paying customers.
Have you used Marketing Automation before?
No matter what marketing automation system you choose, experience is everything. Many of the key concepts are completely transferable from one system to another. So if you have used one, then it’s quicker and easier to learn another.
So have you got any experience with marketing automation at all? If yes, then it’s going to make things easier for you in any marketing automation platform. If no, you’re probably going to seriously struggle to learn the stuff that really matters. So factor this into your decision.
What does your customer lifecycle look like?
This will be important in determining whether to hire a Marketing Automation Consultant. The reason being, is it’s going to affect how much difference the marketing automation makes.
If your leads typically require lots of nurturing, then the automation is likely to make a huge difference. What is the typical amount of time it takes to convert one of your leads to a paying customer? Is it days? Or more like many, many months?
If it’s typically on the first couple of visits to your website, then marketing automation might not have the kind of impact that can justify hiring a Marketing Automation Consultant.
But if you need to nurture leads over many months with lots of different touch-points, then a Marketing Automation Consultant can really come into their own. They could save you masses of time and money. Better still, they can ensure that your leads get nurtured in the perfect way, at exactly the right time.