Lead Nurturing & Automation
Turn more leads into paying customers over time.
With 98% of your leads not ready to buy yet, you better make damn sure you have awesome lead nurturing in place. We set this all up for you, with multiple automation sequences for different types of leads, depending on how they are segmented in your CRM.
What’s involved?
CRM setup and optimisation
If you don’t have a sophisticated CRM and automation system in place currently, then you’re really missing out. We’ll soon rectify this by advising and setting up a proper CRM system for you, that takes cold leads from initial engagement all the way through to paying customer. We’ll even get them referring and buying further products from you through up-selling campaigns that we set up.
Next-level campaign tracking
We don’t just track the initial lead source of each contact that comes into the CRM. We extend that by tracking each and every touchpoint that each of your leads has with you, so that we can better tweak the automation sequences that are being delivered to them, and carry out more sophisticated processes in your CRM such as lead scoring and the delivery of more personalised content.
Increase revenue through referrals and upselling
Another thing you might not be doing, is using specific automation sequences within a dedicated CRM and automation tool to get more upsells from your customers and enthuse them to refer other customers to your business. We’ll soon sort that out too, as without this you’re leaving more valuable revenue on the table and not taking advantage of the huge potential of recommendations and word-of-mouth.
Develop a next-level CRM that constantly generates extra revenue.
We don’t believe in working with bog-standard CRM’s, that do nothing more than store contact information and send the odd email now and then. We do however love sophisticated CRM’s that constantly nurture your leads and are always moving contacts through your buying cycle, without you ever having to lift a finger. We’ll develop whatever you have currently into the latter.
Send your leads targeted messages at just the right time.
We won’t just send your entire email list blanket messages that don’t speak directly to them and their specific needs. Instead, we like to take email marketing to the next level, with predictive sending, personalised automation sequences triggered by individual behaviour, and different emails for each distinct segment of your CRM database depending on the information we have collected on your prospects and leads. This is email marketing on steroids.
Track your prospects every move and act accordingly.
We love data, and part of that is gleaning as much useful information and statistics as we can on exactly what your prospects and leads are doing, in terms of engagement with your business and content, and then using automation to act accordingly, in real-time. This means we can identify crucial touchpoints within your prospects buying journey and cycle, and do things like hand leads over to your sales team to close at exactly the time when the prospect is ready to buy.
Not all leads are created equal.
Which is why we only focus on the really hot ones to send over to your sales team, leaving the not-so-hot-ones to be nurtured and moved through your buying cycle at just the right pace for them. We use automation and lead scoring to keep contacts engaged and ensure you are top-of-mind once the prospect reaches the point where they are ready to purchase. We let the automation do the heavy-lifting for you, so you can focus on other things that serve to make your business more profitable.
Ready to automate your way to more revenue?