Content Marketing Tactics are essential if you want to do content marketing really well. So you need to understand them thoroughly before embarking on a content marketing campaign. In this post, we take you through the various content marketing tactics available. We list them and then offer some advice on which ones might be best for you. Read on to find out more.
Know Your Audience Better
To produce great content, you’ve got to know your audience really well.
Start by interviewing your current customers if you have some. Ask them all about their personal preferences unique to them. Also ask them why they purchased from you.
Another thing you need to do is keyword research. This will tell you what you customers are searching for on Google.
Go through this process to know your customers better than they know themselves. This will be an invaluable foundation when creating your content.
See what content marketing tactics have worked best for your competitors
I don’t believe in doing anything from scratch unless absolutely necessary. So take a good look at what content marketing tactics have worked well for your competitors.
Then you can adapt and replicate what they have done. This will give you a really good feel for what works in your industry. And just as importantly what does not work!
Take a really successful piece of content and improve it in some way. Then reach out to anyone who has engaged with that content and let them know you have a new and improved version. They should be super keen to download your improved version.
This is the super productive and smart way to do content marketing. Make sure you tap into this to get an important competitive edge.
Use emotion as one of your key content marketing tactics
Nothing is more effective when it comes to content than emotion. Work the right emotions into your content and that’s half the battle. People will consume, share and talk about your content to others. If you make them feel the right emotions, they will feel compelled to engage with your content.