Content Creation & Marketing
Let’s start giving your target audience what they really want.
The days of directly selling to people online are long gone. These days your target audience demand something altogether more smarter and sophisticated from you, and that’s exactly what we’ll help you to provide to them.
What’s involved?
Impress potential clients with your content
By showcasing your knowledge, skills and industry expertise to leads, prospects and customers alike, you can win them over and make them love your brand, your company, and the work that you do.
Drive more targeted, qualified leads for your business
Using sophisticated yet simple lead and data capture forms you can use content to acquire many more leads for your business, which then go into your marketing and email automation CRM, ready to convert to paying customers.
Boost your SEO and organic traffic through targeted keywords
Great content also means great SEO – enabling your business to not only capture contact details for the people that visit your site from paid traffic sources – but much more traffic from organic channels as well.
Use the power of video to wow your customers.
We all know that these days, video is by far the medium of choice for virtually all target audiences. This means that if you’re not doing video, you’re missing a huge trick that is likely to be hurting your business. Let’s put that right now by creating some great video content for you, that will make your potential customers take notice and engage with your company.
Blogs that inspire and educate your audience.
You know your business has a wealth of specialist knowledge and insight into your industry, but your target audience needs concrete proof of that before they can love and trust your brand. So we give them what they need by producing blog posts that answer their key questions and give them inside information that starts to build their affinity towards your company and brand.
eBooks & Guides that people can’t wait to download and share.
Longer form content is vital is you want to continue to wow your customers and give them the information required to make them love and respect your company and brand. That’s why an essential part of our content mix is longer-form eBooks and other documents such as Case-Studies, Whitepapers and Manuals – so you can get your target audience downloading and sharing content that goes into greater detail and educates them in a more comprehensive manner.
Present your key information visually with Infographics.
These days your target audience likes to consume your content quickly and concisely, and in whatever format is most appropriate for the channel they are engaging with you on. That’s why we repurpose your written content into visually appealing Inforgraphics and other visual formats, so you can engage potential customers on more key channels, in the way that is most effective.
Strategically produced content based on targeted keywords.
We don’t just randomly produce content based on what’s the quickest or most convenient to produce. The content is based on strategic keyword research that is conducted, to ensure that it’s relevant, timely, and that it addresses the most pressing issues and concerns of your target audience. This means it gets maximum leverage with your potential customers and also keeps the bots and spiders from the likes of Google really happy too.
Ready to get super smart with your marketing?