by David McLean | Dec 11, 2025 | Marketing Advice & Guidance, Marketing Futurism, Marketing Innovation, Marketing Trends, Remote Marketing |
Most businesses don’t need a big agency.They don’t need ten people in a boardroom.They don’t need layers of account managers, project managers, and “strategy directors” who never touch the work. What they actually need is simple: Clear messaging.Cleaner systems.Better...
by David McLean | Jan 6, 2025 | Marketing Futurism, Marketing Innovation, Marketing Trends |
Marketing is evolving at breakneck speed. AI, automation, and shifting consumer behaviour are transforming how brands connect with their audiences. Companies that fail to adapt risk falling behind, while those that embrace change will have a competitive edge. As we...
by David McLean | Jan 22, 2024 | Marketing Trends, Video Marketing |
In 2025, the way consumers want to learn about products has changed dramatically. A staggering 78% say they’d most like to learn about a product or service by watching a short video, far outpacing text-based articles (9%) and ebooks (5%). This shift isn’t just a...
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