Data & Analytics
Use data to improve every area of your marketing.
Transform your business by making reliable and insightful data and analysis central to everything you do. We set things up so the most crucial marketing data is all systematically recorded in one place, so together we can make better and more informed marketing decisions that keep moving your business forward.
What’s involved?
Setting up of all analytics and data tools and functionality
Before we perform any marketing on your behalf, we set up a whole range of analytics and data tools, such as Google Analytics, custom UTM Parameter Tracking, custom goal conversions, pixel tracking, and screen recording and UX analysis software. This ensures that we know exactly how each channel that your business has is performing, and can make real-time adjustments on the fly to constantly optimise everything that you are doing.
Conversion tracking of your most important goals
Whatever we do, everything always revolves around optimising towards conversion goals that we set up for your business, and key decisions and strategies are always made with these crucial goals in mind. We set things up so that the effectiveness of your marketing can be accurately recorded in terms of how well it’s doing in relation to these focused metrics, so there’s never any doubt or subjectiveness about how well everything is working.
More data sent to and stored in your CRM
We’ve developed systems and processes for getting more data about your prospects and customers automatically going into your CRM where it belongs – where it can be utilised for better and more informed decision-making. Whether it’s adding custom code to conversion forms or setting up sophisticated tagging and behavioural triggers to your website that get sent to your CRM, we’ll get more incredibly valuable data going into your marketing systems for you to use.
Advanced Google Analytics that tells you more about your business.
Transform your business by making reliable and insightful data and analysis central to everything you do. We set things up so the most crucial marketing data is all systematically recorded in one place, so together we can make better and more informed marketing decisions that keep moving your business forward.
Ready to start using more data to make better decisions?