Instagram Ads
Instagram Ads allow you to show off your companys story and products visually in a way that can be super appealing and highly striking when done well.
Because of the highly visual nature of this channel, it’s best suited to companies in industries that tend to have very visual products, such as fashion and eCommerce, as the channel is perfectly suited to enabling you to show off your high-quality product and location photos and images to the world.
Instagram is now huge with a truly massive audience base – Facebook purchased Instagram back in 2013 and since then it’s grown from 90 million users to over half a billion users, making it the fastest growing social network in recent times.
Instagram Ads are all about targeting
The main thing to grasp about what makes Instagram Ads so powerful if your products are suited to a more visual approach to your marketing, is that because Instagram is owned by Facebook, you can take advantage of the same extremely powerful targeting options that make Facebook Ads so special and effective when done well.
This means that when running Instagram Ads, you can target people by demographics, locations, education, work, interests, behaviours, and even life events, such as having a child or moving house, the same you can in Facebook Ads.
Again using a combination of the above targeting criteria gets you incredibly defined niche segments to target, allowing you to then have very specific and relevant visual imagery ads that speak directly to the very defined target audience – which should ultimately increase the conversions of your advertising and make it more effective with higher marketing ROI.
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