Are you currently trying to figure out whether you need to hire a marketing content agency? If you know that you need to start producing content, then this will be a key question. We’ll try and help you to answer this in this blog post now. Let’s run through some key things that you need to consider in order to ensure you make the right decision.
How serious are you about content?
Perhaps the first vital question is to be honest about how serious you are about content? It’s one thing to write the odd blog post here and there. But it’s quite another to try and carry out a strategic and sophisticated content marketing offensive without having the specialist knowledge and understanding involved to do it properly.
A proper marketing content agency will not just create content for you. They will produce content that is part of a strategy. They’ll perform keyword research and group keywords together to reap the benefits of topic clusters.
They will also be skilled in quickly and efficiently repurposing content. This means they won’t just produce a blog post or eBook and leave things there. They’ll turn that content into visuals, infographics, compelling social posts and surveys and questions that your target audience can then engage and interact with.
So as you can see, there’s more to content than you might think. If you’re truly serious about doing it well, it’s just the same as anything else. You’ll need a professional who’s been doing it for years. That way they have the skills, experience and understanding to do it to the highest possible standards.
How much budget do you have?
Times have changed massively in the world of marketing in recent years. Globalisation has meant that getting marketing tasks done can be cheaper than ever. There are some great marketing practitioners based all over the world available for hire at a fraction of the cost that they used to be available for.
But content is one area where you might not want to skimp on price. To do content really well, you’re going to want to use someone who has impeccable written skills. That person needs to know how to write well, and get across your company’s messaging and personality in the best way possible.
So you’ll need someone who has a very high standard of written and spoken english and grammar. This can exclude much of the cheaper workforce available on freelancing sites such as People Per Hour, Upwork and Fivrr.
So realistically it’s going to cost you a significant amount of budget to hire a really good marketing content agency and get them to produce a wealth of high-quality content for you. So are you willing to make this investment? It’s a key question that you should answer now.
Conclusion regarding whether to hire a marketing content agency
We hope you’ve found this blog post about whether you should hire a marketing content agency both useful and engaging. Hopefully at least some of your key questions should have been answered by this post.
If you’d like more information or advice, then contact us now or leave a comment below. We’d love to hear from you and get talking to see how else we can help.