Are you looking for Facebook Ads help to make your campaigns more effective? Facebook Ads are now arguably the fastest and most effective way for any business to market themselves. They enable you to reach a closely-defined target audience in double-quick time. But how can you make them better? In this post we look at 5 great tips for ensuring that your Facebook Ads are performing well and providing you with a great ROI for your business.
Tip #1: Break your Facebook Advertising Campaigns down into 3 distinct stages
The first key part of Facebook ads help is ensuring you understand how to properly structure your campaigns. This is how the people who are really good at Facebook Advertising generally do it. They have different campaigns running in Facebook for 3 different stages of engagement with prospects. Let’s explore those campaigns now.
Firstly, you need to run Awareness campaigns, in order to make the target audience familiar with your company and your products and services. But you might even take it a stage further and not really mention your company or service at all at this stage. You might just focus on a particular problem or pain-point that your target audience has. You can get them to simply watch and interact with your content on Facebook. Then you can move them into a Custom Audience in Facebook, based on this interaction and engagement. Then deliver them the next load of content in your Facebook Campaigns, that focuses more on nurturing them. This can create an extremely effective progression for your campaigns.
Next, create and then move contacts who have engaged with your Awareness campaigns into Nurturing and Indoctrination Campaigns set up within your Facebook Advertising. The goal of these campaigns is to put good-quality content in front of your target audience on Facebook that creates the required trust, credibility and authority in your company. This is often needed before leads and prospects will seriously consider making a purchase.
The final phase of your campaign structure
Finally, you then move prospects and leads that have made it this far into Conversion campaigns. As the name suggests, the primary goal of these campaigns is to finally start converting people in numbers that have taken the required actions in your previous campaigns. This way, you can focus your budget more effectively on these campaigns that are designed solely to convert people. You should be willing to pay more per click to create the desired interaction during these final conversion campaigns. This is because conversion rates and other key metrics should be much more favourable during these conversion campaigns. As you have already done lots of preliminary and foundation work on these contacts leading up to the sale. This should really help to make your campaigns more effective.
Tip #2: Use amazing images
This one is a constant stable when it comes to advice and guidance regarding Facebook Ads help. But it’s worth reiterating here again, as I still see far too many company’s running ads on Facebook with images that quite simply aren’t good enough. If your images are not good enough, you will be wasting money on your ads. So it’s vital to have amazing images that really grab the attention of your target audience.
There are some great free resources available to source amazing images that are free from any copyright restrictions. So there’s really no excuse to not always have really high-quality images in your Facebook campaigns.
Struggling for inspiration? Get started by checking out Unsplash — this is a fantastic free resource for unique and often very eye-catching images. You can download and use them with no restrictions whatsoever! This will give you an idea of the kind of content that is out there for you completely free of charge. Do have a look as it’s a great resource.
Tip #3: Split your Facebook and Instagram Ads
If you’re really serious about ramping up your Facebook campaigns to the next level, this is a great tip. Split your ads across the Facebook and Instagram platforms. This is another neat trick you can do to squeeze that little bit extra out of your campaigns.
Remember that Facebook bought Instagram and then combined advertising across the two platforms into one convenient interface. But more convenience does not necessarily mean better results. Facebook is just interested in you spending more of your valuable marketing budget by advertising across 2 platforms instead of just the 1! So split campaigns so you can track what’s getting you the best results more accurately.
Other things to consider
Also remember that Facebook and Instagram are two very distinct marketing channels that have some major differences. Specifically when it comes to the format and style of content and interaction that takes places on these channels.
Facebook is much more about great copy and strong Calls-To-Action (CTA’s) to go along with the images that you use for your campaigns. Whereas Instagram is of course very much a visual image platform. One where nowhere near as much textual interaction and engagement takes place. So it’s only right that you run quite different ads on each of these 2 platforms. Ads that are geared towards the distinct characteristics and strengths of each of the two channels.
So my advice is to firstly create your campaigns to only run across Facebook. Then duplicate the campaigns, and make some changes and set this duplicated campaign to only run across Instagram. You can then resize and make subtle edits to the image or video you use, to perfectly suit Instagram specifications. Another great advantage is that you can then use different UTM Parameter Tracking Campaign Links across the 2 different sets of ads. This will give you better analytics that will further help you to optimise your campaigns better.
Tip #4: Let the Facebook Artificial Intelligence (AI) do the work for you!
Many people still don’t fully realise the potential and the ramifications of this. Facebook have developed some quite extraordinary AI capabilities on their platform that can help you as as advertiser. You just have to trust it enough to use it to make your campaigns more effective! This is another really key part of Facebook ads help.
It used to be the case a few years ago, that the main feature of Facebook Ads that really helped marketers was the immensely powerful targeting options. But this has now been somewhat superseded, at least in part, by the new AI that has been developed and applied on the platform.
An example of what to do for Facebook Ads help
For example, you could (and should be, if at all feasible), be using Conversions as your goal in your later stage campaigns. This will let Facebook do the heavy-lifting in terms of figuring out who on the platform is going to end up buying your products and services. Once Facebook records 50 conversions linked to the campaign, it will start to use the full power of it’s in-built AI. It will then only place your ads into the news-feeds of the people who are most likely to buy.
This is one great example of how in some cases, you quite simply might not need to select any targeting options at all on Facebook. Just put your ads out there with Conversions as the goal for the campaign, and let the awesome power of the Facebook AI and algorithm go and find the best customers for you. You can even take this to the next level, and pull in conversion value transaction data into Facebook, and include metrics like Customer Lifetime Value (CLV) in the automated optimisation that the platform can perform for you. Now that’s smart marketing! So you should definitely take advantage of this feature of the Facebook platform if you’ve not done so already.
Tip #5: Set up your tracking, analytics and data sources properly
For me, amazing optimisation is all about setting up your data and analytics properly. So that the information you receive on exactly what’s going on with your campaigns is as easy to interpret and make sense of as possible.
This enables you to make rapid, informed strategic marketing decisions based on incredibly smart data. That gets your company’s ROI and revenue heading in the right direction as quickly as possible.
Are you doing ‘Lazy Marketing’?
Time and time again, I see what I would typically call ‘Lazy Marketing’. Where very simple yet often devastatingly effective little things that can be done to improve the data and analytics coming in from your campaigns. have not even been set up. This is a wasted opportunity that you should avoid at all costs. It can really help to optimise the ROI of your campaigns significantly faster, and in most cases it’s quick and cost-free to set up. So it’s something of a no-brainer!
Make sure that you don’t fall into the trap of overlooking relatively simple, quick and easy things that you can do to get yourself and your company really good quality data. This will make your life a million times easier when it comes to implementing and tracking marketing and promotional campaigns. Implement these quick wins for better results asap.
In this day-and-age, there’s no excuse for your company to not be collecting the right range of information to run smart and well-targeted ads. Much of this data is easy to collect when you know how, and won’t cost you a penny — so make sure you are collecting it going forward.
Conclusion regarding Facebook Ads Help
So that concludes my 5 top tips for improving your Facebook Ads marketing. I hope this helps you to start getting better ROI out of the money you spend on the Facebook. Make sure you implement these tips in your Facebook marketing, and you should see better results fast.
Want help with other parts of your advertising? View all our services.