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Why Consumers Prefer Video Over Text: The Rise of Short-Form Educational Content in 2025

Why Consumers Prefer Video Over Text: The Rise of Short-Form Educational Content in 2025

by David McLean | Jan 22, 2024 | Marketing Trends, Video Marketing | 0 comments

In 2025, the way consumers want to learn about products has changed dramatically. A staggering 78% say they’d most like to learn about a product or service by watching a short video, far outpacing text-based articles (9%) and ebooks (5%). This shift isn’t just a...
Video Marketing Tips for your new business

Video Marketing Tips for your new business

by David McLean | Jan 15, 2024 | Video Marketing | 0 comments

Introduction to video marketing tips In today’s fast-paced digital landscape, video marketing has become an indispensable tool for businesses looking to captivate their audience and elevate their brand. As the demand for video content continues to soar,...
Google Ads – How much should you be spending?

Google Ads – How much should you be spending?

by David McLean | Jan 8, 2024 | Google Ads, Marketing Budgeting, Paid Advertising | 0 comments

Google Ads remains one of the most popular and effective platforms for small businesses to promote their range of products and services. But one key question that is important to know the answer to right from the start is how much you should be spending on the...

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